Idea Napkin No. 1

I am an individual with an innate ability to adapt to an ever changing environment. I do not have any artistic talent, but I feel I have a talent in putting others at ease in an uncomfortable environment. I find ways to increase productivity, but yet in the process ensure individuals know they are an integral part of the team. I find ways of getting folks to buy in on some ideas even when they originally resisted. It takes time and patience to successfully pull such off, but I feel it is worth it.

The goal of this business is to ensure all working families aspiring to find a home in a safe environment with top amenities they did not believe affordable, are actually reached. I believe the impact of helping families successfully reach these goals will impact me more internally (personally) due to the joy these families will encounter once they are handed the key to their home.

We see in the news many hard working families are finding it hard to find housing that is affordable for their family and feels safe, welcoming, and personalized at the same time.

 My business TransItHome will assist families in transitioning from their current living conditions to purchasing or renting until readily able to owning that same home. Our main focus is the lower income to middle income family. These families have been forgotten and have always worked hard for their money and wonder why they are priced out of the market. They question what else is needed from them in order to get a home they can call their own and is reasonably priced.

We are more than a home builder using innovated building methods (SIP structural insulated panels). We provide assistance for all facets of home buying from start to finish. We are able to educate the consumer on credit worthiness. There is assistance in applying for mortgages because we have partnerships with over 100 financial institutions. Assistance is available from picking out the lot to customizing finishing touches such as stone counter tops, wall colors, lighting, etc. Encouraging our vendor relationships to extend deep discounts by cutting their profit margins on quality materials has allowed us to assist lower and middle income families to purchase homes they can afford as well as add their personal touches.

I feel the concept is a good one and each piece is a good fit. It may be hard to visualize this concept because the instinct is to think broker, but this business does more than that for these customers. We offer a service that first ensures our customer can create the home they can afford (all costs associated in owning/renting home). We educate via our green initiative to show our new home owners how to produce costs savings for themselves and the planet. I believe as we assist families in getting into their homes, they will in turn market for us. We start one community at a time all the while building a community of families watching over other families. This in turn assists in building a safe environment.